When I compiled my bucket list, I also tried to think about things that would fulfill my life, materialistic things don't make you happy, it's the memories and experiences that make you smile and truly happy. therefore I decided that I want to volunteer at Rehab center for animals that got hurt and nurse them back to health. It is number 9 on my bucket list.
This semester, we had to do a project in one of our Communication subjects. The project was that we had to design a communication plan for an NGO (Non Govermental Organisation). So, I thought about my bucket list and how can enrich my life at the same time, therefore I chose to do it about the SPCA (Society for the Prevention of Cruelty to Animals).
The communication plan involves that we had to go and visit the NGO and find out what their needs are and how their communication (social-, mass- media, etc) are with stakeholders. We then had to design a plan to tel them exactly what needs to be change and what form of marketing they should use to help them reach their goal. We also had to tell them exactly what message they must send to each stakeholder group.
The SPCA has a lot of needs especially because it is winter here in South-Africa. They have a shortage of blankets, warm water bottles, and they always have a need for food for cats and dogs. They also have a need for a nice website, where they can regularly post about happenings and animals needing loving homes, where they will not be abused or neglected.
I have a very soft spot for animals and it makes me so sad to walk past cats and dogs, where they shy away because they are scared. Their owners had hurt them, how removed from your conscience must you be to hurt an animal who always is happy to see you. My dogs are always making weird sounds and jumping up and down to see me. They are ALWAYS happy to see me! How can you hurt an animal that has always loved you?
I want to show them that I am not like their owners, but that takes time. Therefore, I aim to spend more time at the SPCA, next semester, helping these animals and showing them that they can trust people again. I want to nurse them back to health.
This communication plan made me realize that I, a normal student, can make a difference in the lives of animals. I hope they use my communication plan, because it will help them to connect better with their stakeholders and also help them to fulfill their needs for the cold winter.
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