Who thought job shadowing can be this fun?

By Arnia Kiara Oosthuizen

In one day I learnt how to write a press release, how to evaluate a company's website, as well as how to handle corporate people when you criticize their website, social media presence as well as their digital marketing.

Day 1 of shadowing

In the beginning of this semester, we were notified by a lecturer that we had to shadow a Public Relations Officer in our October holiday. I wanted to shadow at my mother's company, only to realize they don't believe in the importance of Public Relations... Like are you crazy?

Anywho, I had to find other alternatives, because working at my mother's company was out of the question. My aunt's friend told us that her daughter is in Public Relations and will organize something, that's when the opportunity of a lifetime came my way! Flow Communications accepted me to shadow at them for this week. I couldn't be more ecstatic! They are a company doing pure communication work: anything from web development, content, design, social media, public relations, media training, exhibitions, name it and they do it in communication.

On my first day, I was asked to fix a press release by making it shorter and write more concise sentences. It was hard for me to think in English again after being at the university for so long, where we speak purely Afrikaans. I'm sure in a day or so, I will get my English vocabulary up to date again.

I, also,  helped to evaluate a company's website, we then went into a meeting later this afternoon to point out what needs to be done to their website, the content on it, how it links to their social media profiles, etc. Thankfully, it was not my job to tell them what Flow thought and what the critique was, because I'm only shadowing. It felt like sitting in a tennis court and the ball going back and forth. The opinions in the company differed so much, one person agreed, one didn't, the other one asked Flow to elaborate... No one was on the same train of thought. Coming to a conclusion was not easy at all. I was just a spectator in that tennis match and I'm so grateful for that. Nonetheless, it was a great learning school on how to handle a meeting like this.

A selfie on the way to the meeting with this company

Today was really great and I have already learned so much. Flow Communications have exceeded my expectations on so many levels. I cannot wait to see what the rest of the week has in store for me! I think PR may be for me, but let's not talk too soon.

Flow Communications is responsible for the following campaigns:

• Nando's
• World Wildlife Fund
• Nelson Mandela Foundation
• South African Tourism
• SASOL
• South African Heart Association;
• and many, many more!

So yes, I'm very privileged to be shadowing here. They mean business!

Peace out 'til next time!